Hi I'm Phoebe.
I'm a brand strategist.

I help 7-figure B2C brands identify and communicate their brand superpower.

I'm Phoebe, I'm a brand strategist.But before I am that, I am a consumer first, just like everybody else on this planet.I remember trying out a new salon one time to get a treatment for my hair.Tell you what, it was the first ever salon (after experiencing 84 of them in the past, jk) that ironed my hair without me feeling my strands breaking! (only girls who iron their hair can relate).The hairstylist also repeatedly told me to speak up when it's painful so he could adjust how he irons it, because it shouldn't be painful.Normally, when my hair is being handled (and by that I mean pulled either thru the flat iron, or hairbrush, or blow dryer), I keep silent thinking that's just how it is. I can tolerate it anyway. 🤷And in the beauty world where everyone says "beauty is pain" (in Filipino, "tiis ganda"), I repeat, this salon is the first to tell me that beauty shouldn't be painful.If only I knew this brand earlier... if only more people knew they were like this...we wouldn't have settled for bare minimum.Thing is, their brand seemed and looked like every other salon out there.Just imagine how differently and more powerfully they could've run their business - from marketing, to the services they offered, up to the actual salon experience - if they built the business from the core belief that "beauty shouldn't be painful".This is why I help business owners like you build brands that express it's superpower - the thing your market needs, that the industry is lacking short on, and that only you have.When people recognize that it's only YOUR BRAND that can give them a certain something, you become their go-to.When that happens, they keep buying more products/services for more years + tell your business to other people. #brandadvocacyNow, that's a lot of cash, would you agree?Yes?Awesome.If you want to receive emails that will help you get closer to discovering your brand's superpower so you can maximise it, click below to join my newsletter.

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